2004 marked the launch of a new music label named REALITY.

REALITY was born out of a concept that music can, and should be made, for the sake of artistry and the love of music. Our concept cuts out much of the excessive glitz, glamour and expense and brings to market great music from talented, proven recording stars that is valued priced. REALITY artists are some of the most influential and successful artists in the world.

The REALITY label is founded on the premise of a direct relationship between the artist and the retail stores. This translates to more aggressive pricing, better in stock positions and more artist meet & greets which ultimately benefit the music buying customer.